Product design · Deep Work
Rated Network
A one-month brand and MVP sprint.
- Client
- Rated
- Via
- Deep Work
- Work
- Brand and MVP sprint
- Length
- One month
The product
Rated builds reputation models for machines: independent, third-party ratings for Ethereum nodes and the operators who run them. The Network Explorer is where the ratings live, and a widget carries them onto other sites. Rated later raised and was acquired.
What I designed
- Brand: the creative direction and identity, from a personality the team voted on in the branding workshop to the logo, colour, type and illustration.
- Brand guidelines: light and dark themes, Space Grotesk with Plus Jakarta Sans, and a retro-futurist illustration style.
- Website: the landing page, shaped in a landing page workshop and designed for desktop and mobile.
- Design system: the components and styles behind the landing page, from buttons and block links to metric tiles.
- Network Explorer: product design with the team, from the validator ratings to each entity’s own page.
- Widget: Rated’s ratings for other products to embed, in Logo, Lite and Expanded versions, light and dark.
Screens
