Product design · Deep Work
MakerDAO
The new website, brand guidelines and component library, and a new creative direction.
- Client
- MakerDAO
- Via
- Deep Work
- Work
- Website and brand guidelines
- Platform
- Website
The product
Maker is the protocol behind DAI, a stablecoin. I defined a new creative direction that keeps the legacy of Maker: the MKR and DAI logo stay, and the product suite grows around them. The guidelines describe it as serious, simple, calm, concrete, polished, modern and brave.
What I designed
- Website: the landing page, from the hero and the product suite to the ecosystem and the DAO, with a menu that opens onto every product.
- Contact: a page to talk to the team, in three parts: your goal, your details and your enquiry.
- Protocol health: the collateral in the Maker Protocol, and the sources DAI is minted from.
- Brand guidelines: the Maker logo and its variants, a logo for each product, colour, typography and illustration.
- Tone of voice: I designed the guide, for each audience from DAI users to developers. The copy in it is someone else’s.
- Component library: type, grid, buttons, cards, forms, navigation, stats and layouts the site is built from.
Screens
